Content strategy
A clear story, smart formats, and a plan tailored to your audience.
Evert Groot
DJ as Absoluut
Content strategist · Creator · DJ
Strategy with a pulse. Content with a point.
I turn insight and online behaviour into sharp strategies, memorable formats, and ideas people want to share. I also make content about pop music and DJ sets built for queer joy.
What I do
From the first insight to a format that keeps working week after week.
Creative direction
Strong concepts and a distinctive creative direction that hold everything together.
DJ & music
Pop, queer joy, and guilty pleasures without the guilt.
Portfolio
Selected projects
A selection of strategy, social content, and creative projects.
Concept · Creative · Copy
In collaboration with The Best Social
TUI campaign content
Concept development, creative direction, and copy for TUI social content.
Strategy · Concept
In collaboration with The Best Social
TUI social strategy
Strategy and concept work for short-form travel content and recurring social formats.
Concept
In collaboration with The Best Social
Netflix × NikkieTutorials
Creative concept work for a collaboration between Netflix and NikkieTutorials.
Strategy · Editorial planning · Copy
Stichting FORWARD
Content strategy, planning, copy, and social content that make policy and advocacy accessible to a broad audience.
Strategy · Concept · Creative · Copy
BOPS
Strategy, concepts, creative direction, and copy for my own queer pop party.
Content · Advertising · Copy
Soa Aids Nederland
Inclusive social content and campaigns for Man tot Man across Facebook, Instagram, and TikTok.
Content review · Copy
American Eagle × Pearpop
Content and copy review for creator-led social work by American Eagle and Pearpop.
Concept · Editing · Copy
Earproof × NXTLI
Concept, editing, and copy for expert-led short-form social content.
DJ as Absoluut
An uplifting mix for every kind of crowd
With 18 years of experience, I blend iconic hits, nostalgic anthems, and fresh tracks across pop, disco, and house.
From festivals and club nights to weddings and brand events, I adapt each set to the moment, from relaxed cocktail-hour selections to an all-out late-night dance floor. I can also build a playlist around personal must-plays and weave them into a set that keeps different generations dancing.
queer. pop. party.
I am the co-founder of BOPS, a queer pop party with house & disco twists in Amsterdam.
Next event · 31 July
BOPS x KIKI
Get tickets
Check out my Reels
Alongside my strategy work, I make Instagram Reels that explain pop music, artists, and the internet culture around them.
Now playing
Music corner
Let’s make something
Got an idea, campaign, or dance floor in mind?
Tell me what you want to create. I'd love to think along.